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 Franchise Description:
illuminate gym was founded by David Sedbrook in Denver, Colorado on the basic principle that people needed help with their fitness and nutrition. America was becoming more and more overweight because the fitness options available to Americans were not working so illuminate gym was born. David Sedbrook spent almost 10 years working for larger corporate gyms and some smaller facilities before developing the illuminate gym model and 'High Oxygen Training'. Today illuminate gym is looking for partners to develop these boutique gyms across the country and beyond to help people on their fitness journey. "There is nothing better than building a successful business that only benefits the people in your community," David Sedbrook CEO and founder of illuminate gym.
What does illuminate gym offer?
 illuminate gym offers a private and personal facility for people to pursue their fitness goals with a personal trainer. Each and every client has tailor made workouts designed around each client's goals and physical limitations within the guidelines of 'High Oxygen Training'. At illuminate gym we always guarantee that at least 2 or more measurement s will change within the first month. We also offer supplements at the best prices in the fitness industry for our clientele and nutritional counseling to ensure our clients meet their fitness goals.
What is High Oxygen Training?
High Oxygen Training is illuminate gym's own brand of personal training which was developed in Denver, Colorado. Its development came from a group of personal trainers who found that working with weights at a quicker pace without sacrificing form was much more beneficial than traditional resistance training. In other words, High Oxygen Training is an approach that changes weight lifting into a more aerobic exercise rather than the traditional anaerobic way of lifting weights. In years past, personal trainers have worked in time increments of 2-1 (rest to exercise). At illuminate Gym our trainers attempt to do just the opposite forcing you to work out double the time you rest. Hence the phrase 'HOT'. The average person who is in the weight room for an hour is lucky to lift weights for twenty minutes. Here at illuminate Gym with our creative workout combinations you will be lucky to get 20 seconds of rest. Our brand of training has helped many people change their lives for the better either in their appearance or their overall health and fitness. No matter what the reason 'High Oxygen Training' is about tailor making workouts for clients to obtain their goals. Future franchisees do not have to be fitness professionals because illuminate gym will train you on the 'High Oxygen Training' methods and teach you how to market our brand of personal training.
How does illuminate gym differentiate
themselves from their competition?
illuminate gym is committed to changing the fitness experience in America by changing the stereotypical 'gym culture' that exists in every other fitness franchise in America. At illuminate gym our first goal is to make sure we provide an environment that helps people feel comfortable while they pursue their fitness goals. We also have our own brand of personal training called 'High Oxygen Training' which makes it easier for our franchisees to market illuminate gym to their community. Our approach to fitness and our clients is the major difference between our competitors and us. We also consider our technological advances in the fitness world will prove to be on the cutting edge of the fitness industry making it easier for our franchisees to connect with their community.
What tools does illuminate gym offer to their franchisees?
- Legal help with lease review and organization of the business from our attorneys because signing a bad lease could be the beginning of the end for a new business owner.
- Help with designing and laying out your illuminate gym.
- We also offer help with acquiring state-of-the-art exercise equipment for the best prices in the industry.
- We help with the development of your website for your specific illuminate gym.
- We offer a 5 day training program to teach you how to run an illuminate gym and about 'High Oxygen Training'.
- CEO and founder David Sedbrook will be at your facility before your doors open for the first time and during your grand opening to ensure everything goes smoothly.
- Direct help with marketing such as, custom designed flyers, brochures, mailers and other printed materials. We are also able to get you discounted pricing on all of these forms of marketing.
- Help with all other avenues of marketing such as, website placement, radio, television and any other form of marketing you are interested in pursuing.
- Continued 24 hour support from associates at illuminate gym who have been or are directly involved with running an illuminate gym or their websites.
- A recognizable logo that people will connect will immediately as they pass by your facility. Remember your logo could be a powerful asset in the marketing of your business. Look at other logos in the fitness industry and ask yourself which is the strongest and most recognizable logo?
The future of the fitness industry...
illuminate gym is a pioneer in the fitness industry and our goal is to build a community while building muscle. The culture of illuminate gym is as important as 'High Oxygen Training' because the goal of illuminate gym is to create a comfortable environment for our clients to achieve their fitness goals. You could be the next to 'illuminate' your community. Just fill out the form below and the illuminate team will be in touch soon to help you become more successful while helping your community get more fit!
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