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Fitness Franchise: The Little Gym

Year Began: 1976       Franchising since: 1992

Franchise Description:
After teaching grade school in public schools for years, Robin Wes used his physical education, psychology and motor development degrees to open The Little Gym in 1976. Although it started out focusing on physical education, the program has evolved to focus on children’s intellectual and social development as well.

Today, Little Gym offers programs for various age levels, including Parent & Child, Developmental Gymnastics, Karate and Sports Skills Development. Franchises also hold birthday parties, summer camps, Creative Crafts Adventures and Parent’s Survival Nights.

little gym fitness franchise

Ask for Information about the company, including:

  • Company details
  • About the founders
  • How long the original business model was fine-tuned before franchising began
  • Management team
  • Financial systems in place
  • Marketing campaigns and procedures
  • To speak with other franchisees

Training & Support:

TRAINING

  • Available at headquarters: 2 weeks
  • At franchisee's location: 5 days
  • Other franchise location: 1 week

ONGOING SUPPORT

  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations

MARKETING SUPPORT

  • Ad slicks
  • Other marketing support: National & local PR support, online marketing

 

[The Little Gym]

 

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